MEASURE YOUR SOCIAL MEDIA PERFORMANCE BY TRACKING SOCIAL MEDIA CAMPAIGNS
Social media channels amalgamate art and science. Therefore, businesses cannot rely on simply posting content and waiting for results. Measuring and tracking social media campaigns and other metrics is important to reap maximum benefits from any platform. At Tahawal, we have years of experience helping brands find value in their social media presence. We combine proactive development and maintenance of your social media profiles. This not only gives you desired traffic but also enhances lead generation. In short, we help you build and monitor any digital marketing campaigns you implement for your business.
HOW DOES SOCIAL MEDIA CAMPAIGN MONITORING BENEFIT YOUR BRAND?
- Identifies social media sentiments
- Speeds up response time
- Uses feedback for improvement
- Builds brand credibility and authenticity
- Tweaks your marketing plans.
KEY ELEMENTS OF SOCIAL MEDIA CAMPAIGN MONITORING
PIN DOWN THE SOCIAL MEDIA METRICS TO MONITOR YOUR CAMPAIGNS
You can understand your strategy’s performance by tracking social media campaigns. It helps you understand everything from how many people see your brand’s content to how much you can earn. One of the great things about social media is that you can track every detail through software and tools. However, the art of effectively tracking social media campaigns is understanding which metrics work best for your business. Below are a few points that are the building blocks of social media campaign monitoring.
LEARN HOW TO TRACK YOUR SOCIAL MEDIA CAMPAIGNS TO BUILD A WINNING DIGITAL MEDIA PRESENCE
Customer Satisfaction Score
Click-through-rate Monitoring
Audience growth and Engagement rate
Reach and Impressions
Amplification and Virality Rate
Conversion Rate tracking
Video Views and Completion Rate
Social Sentiment Assessment
WHY DO TAHAWAL’S SOCIAL MEDIA CAMPAIGN MONITORING SERVICES STAND OUT?
If you’re using social media, you should measure it. However, do not measure it just to have metrics documented. Instead, measure it to track, improve, and implement better strategies. As a leading digital agency, Tahawal brings you an effective social media campaign monitoring program with an ongoing and campaign-specific measurement.
Defining Your Social Media Goals Accurately
Before measuring your social media campaigns we first define your social media goals. And we do it not just for the sake of it, but to determine your brand’s goals.
Easy Metrics Creation to Measure Goals
We ensure that the social media metrics we create match your goals. For instance, if your business wants to measure brand awareness, then we use metrics like volume, reach, exposure, etc.
Helping You List the Best Monitoring Tools
Having the right tools to track your social media campaigns is essential. Our team of digital experts’ help you pin down some of the coolest measuring tools in trend.
Simplified Campaign Monitoring Process
Our team follows a transparent monitoring and reporting process. From initial findings to set a benchmark for future measurement we do them all in a transparent manner.
24/7 Client Support
Technical glitches are bound to occur while carrying out the tracking process. However, you can be worry-free as you have a team of experts from Tahawal, 24/7 to support you.
Our Process of TRACKING SOCIAL MEDIA CAMPAIGNS
Picking out data that gives you the right social media metrics
Finalizing the tools required to measure your specific social media campaigns.
Making changes to the strategy based on social media metrics for better performance.
INDUSTRIES THAT BENEFIT FROM SOCIAL MEDIA CAMPAIGN MONITORING
Like any other business strategy, social media campaign is most effective when you have real data to measure it. The social media campaign data provides you an idea about what’s working for your brand and what is not. Therefore, you can make amendments to your campaign strategies to make them work and reap maximum results. As business owner, you already know how important conducting social media campaigns are. However, you now know that tracking those campaigns are even more important. And this is not just for one business genre. Every industry benefits from social media campaign monitoring, from healthcare to real estate and entertainment.
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FAQ of TRACKING SOCIAL MEDIA CAMPAIGNS
Determining the success of a social media campaign largely depends on the goals of your social media campaigns. This includes a few essential points like – what do you want to achieve from the metrics, and how can you measure it. Depending on your objectives and the desired outcomes of your social media campaigns you can measure or track the success of your social media campaigns. Below are a few significant elements that gives you the success rate of a social media campaign.
- Engagement
- Follower Growth
- Awareness and reach
- Leads and conversions
- Website traffic
If you’re using social media campaigns for sales and to promote your brand or business then you have several metrics to track. Remember, there are several ways in which you can measure your social media endeavours. The simplest one is to dive into the native analytics of the each social media platform. However, sometimes there is so much information in hand, which you struggle to decide which metrics to track. Here we’ve compiled a list of must-track social media metrics.
- Average Engagement Rate
- Applause Rate
- Conversion Rate
- Brand Awareness
- Cost-Per-click
- Click-Through-Rate
- Virality Rate
- Cost-per-Mile
- Bounce Rate
- Average Engagement Rate
- Social Share of Voice
- Follower Count and Growth
Social media marketing is an amalgamation of so many elements. It involves several critical steps, which is also why estimating the cost for digital marketing your brand/business isn’t easy. The budget for social media marketing depends on various factors. However, a few crucial factors can drastically change the price of social media marketing. Let’s take a closer look at each of them.
- Number of business networks
- Number of posts and custom images
- Number of paid contests
- Number of promoted posts
- Social media contents and activity audits
- Competitor analysis and how often it is needed
- Social media strategy creation
- Social media optimization
- Social media advertising [varies depending on various social media channels].