Understanding the Importance of Logotypes

What is the first thing that comes to mind when you think of a logo? Yes – a visual element placed beside a brand name. But that’s just a common perception of a logo design. A logo design is much more than a simple graphic element. Ideally, a logo is a creative component that digs deeper into your brand story. That’s why you need to know the various logo options to define your brand’s idea easily.

You may need to realize that logos are essential to our lives. Look around you – there’s one on the bottom corner of your screen. Possibly there might be another on your shoe. You’ll find plenty more in your vicinity. A good logo captures your interest in the brand and creates a brand’s identity. This helps you recognize the brand the next time you want to purchase products from them.

Using the Logotypes Effectively

Every logotype creates a different impression on the audience’s minds. Therefore, while building one, you should pick the logo style carefully. There are several types of logo designs; however, there are a few that always stand out. Check out how you can use them effectively to convey your brand ideas.

• Corporate Logo Design – If you’re keen on offering your customers a professional and strict outlook for your brand, then choosing a corporate-style logo is excellent. Use them to tell your potential clients who you are, what you do, and how your brand benefits them.
• Creative Logo Design – Does your business offer fun and innovative services/products? If yes, then you need a logo design that conveys a refreshing look. Picking a creative style logo gives the brand exuberance.
• Emblems – Also known as badge logos, they combine text and symbol imagery. This logo gives your audience a detailed picture of your brand idea. Usually, you’ll see universities, coffee brands, or sports teams picking this style of logos.
• Pictorial Marks – Pictorial logos are icons or graphic-based logos. For example, the iconic ‘Apple’ logo. It is so symbolic and established that the image/icon alone is enough to recognize the brand. The foremost thing to consider while you choose this logo style is to pick an icon that best describes your business.
• Word Mark Logo – This type is lit if you want to include your company name in the logo design. The logo consists of your brand name that’s written in specific typography. You could also create your typeface for the logo.
• Monogram Logo – Some businesses want to keep their logos short and sweet. A monogram logotype is an ideal option for such brands. Such logo design involves just the brand initials. And in most cases, the brand is known by this abbreviated logo design.
• Abstract Logo – Many brands despise including text in their logos. Such brands can opt for this type of logo design. Abstract logos use abstract forms to represent a brand’s identity. However, unlike pictorial logos, abstract logos are more illustrative.
• Mascot Logo – Mascot logos are great if you want to embed a non-human identity to represent your brand. This logotype consists of an illustrated character that acts as the visual ambassador for the brand.
• Combination Mark – Mixing things up is an excellent idea for a logo design if you want to convey multiple messages via a logo design. Combination mark logos allows you to combine different types of logotypes.
• Contoured Words – Often, none of the above logotypes would perfectly describe your brand. In such cases, using geometric shapes to embody your brand’s idea is fantastic. Contoured word logotype allows you to be versatile.

Helping you Create the Best Logo Designs

Whichever type of logo you choose to symbolize your brand’s idea, remember only a mindful design will enhance your brand’s value. While picking out the ideal logo style for your business, ensure that it has the power to impact the audience’s mind. A consistent logo style will build positive associations with your logo. This ultimately adds brand value.

Logo design is not about the likes and dislikes of a person. It is about what works. But remember, there is no hard and fast rule to determine which logo works best for your business. Only several brainstorming sessions will bring out ingenious designs. Tahawal houses a bunch of artistic wizards who bring you a range of logo design services.

Our Exclusive Logo Design Services

How do we help you create the best logo designs? No matter which style you choose, Tahawal being a creative hub, offers you many logo design services. We do everything from conceptualizing the logo design to selecting the best color palette and typography. We understand your brand message and help you craft the finest logo.