Understanding Brand Identity & Style Guide

Brand identity and the style guide are not just creating a peculiar logo. The identity and style guide visually encompasses every single thing about your brand. Creating an identity includes a few key elements. This includes the mission statement, a buyer persona, picking the right color palette, an editorial style guide, and typography.

As you can see, the main purpose of building the right brand identity and style guide is to create and maintain all of the various elements of a brand that, when combined, spells out the entire picture of a particular business or enterprise. And yes, it must help your brand get recognized. But why is it so important for a business?

The Importance of Brand Identity & Style Guide in a Business

Consistency is the building block of creating a memorable brand among your audience. For example, while you’re shopping at a grocery store, you’d want to stop by and spot your favorite brand from a mile away. In short, the best brands get stuck in your brand! And why is that? It’s because their presence is defined by the repetition of colors, fonts, images, and logos. Once we see them they become recognizable.

That said, it’s clear that building a unique identity for your brand is extremely important. This means you ought to have a peculiar logo, catchy slogans, definitive fonts, and a consistent color scheme. Apart from that, you also need to have brand style guidelines. This governs the design, composition, and general look and feel of your entire brand. How do we help you create the best brand identity out there?

Helping you Create the Best Brand Identity and Style Guides

We know that a brand’s image can be attributed to what it says and how it conveys it. Besides, most of the target audience wishes for a consistent experience when dealing with any brand. Our brand strategy helps you answer the what? Where? Who? When? How? Of your brand in a hassle-free manner.

Our brand development strategy includes vital business components for building your brand, marketing it, and creating effective sales. Whether you’re just starting off in the market, or are looking out to revamp and re-establish your brand, we help you create the best brand personality.

Our Exclusive Brand Identity and Style Guide Services

Tahawal brings one the best brand identity and style guide services in the UAE and across the entire Middle Eastern continent. Our skilled designers, expert content creators, and able digital professionals cater to your brand-building needs. Apart from the basic brand identity and style guide services we also bring you style guide examples and style guide elements that you can use while creating your brand identity guidelines. Check out below to know and understand our brand identity and style guide services better.